Copywriting guru Miguel Alvarez comes up with a powerful, cost-effective integration point by going back to the basics

While a lot of people may resort to shock-and-awe tactics when it comes to conceptualizing killer integration points--nothing compares to a powerful message that gets to the heart of the matter minus the bells and whistles. Take it from Miguel Alvarez--CEO of Copywriting.com and author of the e-book Aim for the Heart: How to Write Copy That Stirs Emotions and Makes People Buy Right Away!

Midas Touch
If you're trying to figure out why some Internet marketers seem to have the elusive "Midas touch" or wondering how they highlight their Unique Marketing Value and conjure up a traffic stream without employing hard-sell tactics--then you're in luck.

Rather than keep you in suspense about the answer to your marketing queries, Alvarez gives you the no-nonsense answer in one word: copywriting.

Then again, he's not just talking about stringing together a random bunch of run-of-the-mill words. He is, of course, talking about copywriting that is powerful enough to transform a simple email message into an efficient traffic stream and even an out-of-the-box integration point. "Copywriting," Alvarez states, "empowers you with the ability to turn words into dollars."

Emotional Quotient
By doing away with the frills, Alvarez makes it possible for just about anyone to use the principles of integration marketing for their business. After all, emotions are a big part of the buying process. Thus, whoever can incorporate the right psychological hooks into their marketing e-mail's copy is already one step closer to filling up their storefront with a steady stream of clients--even without spending a single cent.

Email Integration
Bottom line: Integration points become more effective when people are already sold on the product even before they get there. That is certainly possible with an email that delivers the right message and presents itself as a convenient traffic stream for the product being sold.

Following through on this back-to-basics approach, Alvarez has opted for a Kaizen style approach with his Copywriting course, which is implemented on a weekly basis for six months. (That's 24 weeks.)

Bite-Size Lessons
Each week, those who've signed up for the course receive an e-mail with a special download link to that week's step-by-step lesson in PDF format. Each lesson is around 5 to 10 pages long and is loaded with "actionable steps" that you can apply to your business ASAP. Make no mistake about it, the lessons are packed with priceless content that will hone your copywriting skills and, ultimately, give you the edge over your competitors.

The Copywriting.com training program will be sold for just $97 per month (for a total of six months). In any case, Alvarez is offering a special introductory discount to the first 100 customers--at just $47 each month. That's $50 off the regular price per month--which means you save $300.

And, to make this offer all the more beneficial for everyone, Alvarez is offering a free glimpse of what's in store for those who sign up for the course with a free e-book, which you can download right here

Though he's best known as a go-getting change agent who quickly transforms business owners, entrepreneurs, and company employees into Internet-savvy marketers, Corey Perlman is a self-deprecating guy who toys with the idea of being "a Jimmy Buffett impersonator in Las Vegas." As president of eBoot Camp, Inc.--an education company that provides people with the knowledge and skills to effectively market their business on the Web--Perlman has conducted over 200 eBoot Camp workshops and seminars to public audiences as well as small and mid size companies all over the United States since 2005. His book, aptly titled eBoot Camp, is being published by Wiley Publishing and is expected to hit bookstores nationwide in early 2009.

Q: How and why did you get into your line of business?
A: I was fresh out of graduate school and vacationing in Key West with some friends. My marketing professor called me and I picked up the phone with one hand and had a piña colada in the other. He told me he was just offered a job with General Motors as the Dean of eCommerce and he was given the task of teaching GM dealers how to use the Internet to grow their business. He asked me to join him and I left Key West that day and headed straight to Michigan. We toured the country in a 10-seat passenger van with five interns. Coincidentally, one of those interns became my wife. We went from city to city, teaching car dealers about the Internet. We learned very quickly that if we didn't pack it full of value and make it entertaining, we'd be booed off the stage. We met that challenge and the eBoot Camp was born. It got rave reviews and we got some great press-including articles in The Wall Street Journal and Fast Company.

Q: Who are the top three people who inspire you to excel in what you do?
A: The three people who inspire me are the same people whom I dedicate my book to. There's my mom, whom I lost seven years ago. She taught me, among many things, that life is indeed short and to truly treat each day as if it were your last. My wife, who continues to be an inspiration on how I should conduct myself as a person and businessman--as she is the most down to earth, sincere person I've ever met. Finally, I am inspired by small business owners. I think they're the hardest workers on the planet. I respect and admire them and want to help make them successful any way I can.

Q: How did you utilize Integration Marketing and what was its most immediate impact on your business?
A: My biggest challenge has always been getting the initial exposure of the eBoot Camp message out to people. Once we were in a room together, they saw the value in the content and it was easier to sell larger products. So I began pricing teleseminars and workshops at little to no money so the barrier to entry was minimal. And after providing an hour or so of valuable content, I integrated an up-sell of my product or consulting services. Had I tried to sell those without the initial exposure, it would have been a much tougher sale. I intend to use Integration Marketing much more as a roll out more eBoot Camp products. This is why Mark's book, Integration Marketing, was such an eye-opener for me. Although I was using integration marketing by offering some of my different products in my own point-of-sale, I had been drastically underutilizing my UMV in someone else's transaction stream. Mark ignited a new motivation for me to connect with companies who sell to small businesses and approach them about working together.

Q: What drives you to succeed?
A: It actually comes from a conversation I had with Sharon Lechter, who co-wrote Rich Dad, Poor Dad-one of my all time favorite books. She has a passion for helping people and she channels that passion through teaching and writing. Her outlook is that if she does her job well which is to help as many people as possible, then success will take care of itself. That became my motto as well. Success to me is seeing the face of the AC repair guy when he learns how to add his local listing on Google. Or the huge grin the struggling real estate agent when he just saw his article listed as one of the top three resources on a critical keyword phrase in his business. That's everything to me.

There's no need for you to pick the brains of people who've successfully practiced integration marketing.

We'll do it for you.

We're featuring a series of Q&A interviews with people who can teach you a thing or two about the finer points of integration.

Get to know these noteworthy personalities through straight and sharp shop talk that'll give you priceless life lessons and killer insights.

Well, I just realized I've been using "Integration Marketing" for years and never knew what to call it either!

I run a small state non-profit to help handicapped children. This year's project is to help these children and their families get computers,so that they may learn technology and how to put up websites.

As an Internet Marketing Consultant, I will be donating my services to them next year, to help them start and run online businesses.

This will enable them to be self-supporting, be off our tax rolls, and hopefully never again need State or Federal aid of any kind to survive well. Many of these children may also get very wealthy and will then help other children like themselves to do the same. Pay it Forward!

I have been sitting outside of the local Wal-Marts to get donations to help these local kids in their communities.

I located in a high traffic location with non-competing merchandise as give-aways for cash and computer donations for the children.

With lots of businesses now competing for customers due to the slump in the economy, many people have asked me how they can be outside Wal-Mart. They too, are looking to position themselves in the path of a hi-traffic source of customers. Unfortunately, they have to be a non-profit type of business to do so with Wal-Mart.

I may soon help many of the struggling businesses in my community by using my IM Consulting services to get them started marketing on the Internet to boost their sales and expand their businesses.

Being in front of the entrance to the Wal-Mart stores also creates interest for their customers and good-will in the community for Wal-mart, which makes the integration mutually beneficial.

Running a business, growing a family or building a strong economic Country, takes integrity, hard work and lots of integration to succeed.

You've done it again, Mark! You have it all mapped out in your new "Integration Marketing" book. It is a MUST read for anyone who wants to succeed in life and business!

You've taken something complex and put it together for everyone to understand in it's essential simplicity.
You've made it easy to recognize, in everyday life, and easy to apply to make that "everyday" life a bit easier for all who USE it.

Highly recommended, and essential to success! "Integration Marketing" by Mark Joyner is the one book that should be on everyone's Christmas list!

Link:
University Of Oxford

The Integration Point:
The Classroom (presential, on-site or virtual)

The UMV:
Getting a Profession or Degree or the Stamp on Your Resume along with getting a Safe And Secure Job for some & get the social respect and recognition for 'Being Somebody' (And there's much, much more. This is just a piece of the pie...)

Why:
This Integration Marketing spot is so common, simple and obvious that once I reveal it, you will get one of those moments when you ask "why I didn't think about this before".

Yet, this has to be one of the most ingenious inventions of all time (and it dates back to 345 BC!) where the full possibilities to profit from this model are still unexploited.

Question: How much time, money and energy you invested over your life just to get your 'formal' education?

If by any chance you attended Kinder Garden at an early age and went trough the entire school process just to get your degree at the University of your choice, chances are you spent more than 20 years of your life... and if by any chance you have children(s) now multiply this years by the number of kids you have. After all you want them to get an education right? (a natural word of mouth effect)

The beauty of this Integration Spotting example is that it happens over and over again, it is already hard-wired in every family who will eventually send their kids to get the same 'software' installed in their child's brain.

Then the educational system takes care of the rest at the end of every school period, using it as an Integration Point to 'sell' your next glass of water (aka your next required semester)

Each certificate or legal document you get on any form to prove that you have completed each step of the system is the UMV you are looking for.

As you progress you collect a series of UMV's that will eventually grant you the right to get your degree or official profession.

That's just concerning the knowledge part; I haven't even mentioned the material you'll need to buy during your formal education such as uniforms, books, computers and other related stuff to meet all the required tools to consider yourself suited to learn.

Is there a better continuity program than that?

We are talking about a multi-billionaire business here where schools are using what I call "Knowledge Integration Marketing" to keep entire families and governments investing on the education of each new generation of professionals.

And that's just for starters, most of these persons will look to spend their precious time, money and energy working in a safe-secure-job and eventually, as they look to get paid more, they will spend even more time, money and energy getting a higher education in the form of masters, PhD and others such as continuing education, seminars, coaching programs, etcetera.

An entire book could be written about the potential of this simple concept and chances are that I probably will.

The hidden psychological triggers behind this marketing model are so many and there are also other elements I haven't even mentioned here, but since I have my hands tied (I am trying to get this Marketing Spotting as short as possible to comply with the rules of this amazing opportunity that Mark is making possible for all of us) please excuse me for not sharing some of these secrets.

This concept is so powerful yet so obvious and natural that most people don't realize the insane potential on using Knowledge Integration Marketing in their business, especially today where the information age it's still on its infancy.

I am really considering to write a book on the entire subject so I can share this knowledge with you, but in the meantime, as I implement this knowledge & strategy into my own business to walk the talk and write on experience rather that just theory, I hope this Integration Marketing Spotting made something pop up in the back of your mind so you can apply it immediately into your own business.

All the Best,
Peter Palatnik
CEO & Founder Of BoxedBrains.com

P.S.1 Dear Mark, if you feel that your upcoming best-seller could benefit from a more detailed version of the concept I am sharing here, it would be an honor to improve and polish this unknown knowledge, yet to be exploited on the Internet, and add even more value to your next book.

(Just for the record, you are actually one of the few lonely exceptions, since Simpleology has implemented part of this integration model so beautifully.

P.S.2 Sorry for the length of this post! I did my best to keep it as short as possible, but I am so excited and overwhelmed with all the information I have on the subject, that I really had a hard time to keep it short.

Here's a spotting that is very versatile and all about automated integration marketing.

http://www.trialpay.com/

The Integration Point:
Transaction Stream integration at your checkout, it's an alternative form of payment that may increase your sales. Test it, though.

"Place the TrialPay payment option everywhere customers exit without purchasing and anywhere else you want to increase conversion (e-mails, Website, in-product, trial upgrades, etc...).

"TrialPay matches your customers with offers from brands they already have an affinity for, such as Gap, eBay or FTD. A customer chooses an advertiser offer and gets your product for free.

"TrialPay pays you a Cost Per Acquisition (CPA) from the advertiser that often exceeds your regular price, and your asking price is always guaranteed for every transaction."

PLUS: As an advertiser you can get your product in front of the eyeballs of people who want to get something else for free. People you would most likely never be able to reach any other way.

The UMV:
You integrate the trialpay button on your checkout site or you integrate your offer into the trialpay system.

Why:
This allows you to generate a sale from an indecicive prospect, the website says up to 15% more sales. You can use it in various ways in your different approaches to convert prospects into customers. You go the extra mile in service to the customer offering your product for free. Your product and brand are perceived by the customer in unison with some big name businesses. As an advertiser you can get your offer in front of people who are in the process of buying, an automated cross-and-upsell-system. Definitely worth testing on stable, working offers.

Get lots done
Volker Karl Knoeringer
http://hiremybrains.com

Fellow Integraters,

The Integration Point that I would like to share with you is in reference to
website traffic and point of sale transaction streams.

The UMV is: no cost / low cost website traffic plus web analytics with the
training to make it all understandable and actionable for new to intermediate
level internet marketers.

My name is Mark Edward Brown and together with my business partner (Dan Moses)
after reading Integration Marketing, we instantly put in place a plan to integrate our service (web analytics plus training) with other traffic generation sites that we own. Not only that but we were able to put our "thank you" offer on other program owners thank you pages and integrate them into our traffic generation network of sites.

The results were not just impressive, they were astounding; after the first week of integration on our sites alone we received about 45 clients, then at the 14 day point when we were just getting our partners integrated we saw a spike in activity of double our previous weeks activity 45 more clients. The best part is as of this writing we have been into the integration process for 3 weeks (21 days) and we now have a total of 200 new clients and growing daily!

See our "Thank You" offer below:

Names: Mark Brown and Dan Moses

Site: http://www.ProTrackerPlus.com
E-Mail: Support@ProTrackerPlus.com

Marketing insiders all say that being able to work well with words will take you a long way--but you can "turbocharge" your way to the top of the industry via integration marketing.

Page-turner Pitch
Robert "Bob" Bly--world-renowned presenter, wordsmith and author of over 70 books--has certainly mastered the art of integration marketing with the recent launch of his new book, Persuasive Presentations for Business.

The book teaches you how to seal the deal in any forum--seminars, podcasts, webinars, interviews, or meetings. Aside from showing you how to rid yourself of fear and nerves, and turn a stiff speech into a comfortable conversation, Bly reveals killer info such as:

• The No.1 secret of successful persuasive speaking

• The most common audience "hot buttons"

• How to work engaging content into your presentation

• The "3 T's" speaking formula

• The truth about presentation tools-what works and what doesn't

• The 3 points to hit in the first five minutes of any presentation

• Involvement and interactivity techniques to revive any audience and keep them in your corner

• The 7 worst speaker habits and how to eliminate them

• How to tailor your content, pace and delivery to your audience ensuring stellar evaluations and ideal results

Added Attractions
The book's promotions has been fired up by integration marketing, as Bly ties up its promo blitz with several of his other bestsellers as well as that of other marketing gurus. In this sense, the book becomes the integration point by bringing together the UMVs of other resource persons and experts.

By grabbing a copy of Persuasive Presentations for Business from Amazon.com at just $14.93, you are likewise given access to the following resources:

• Bly's 15 Winning Methods to Sell Any Product or Service in a Down Economy (which emphasizes the need to develop business-generating strategies that succeed when times are tough), How to Profitably Sell Your Product or Service on the Internet (which shows you how to conquer online marketing and build your business), and Hidden Secrets of Business Success (which highlights the best, little-known secrets to growing your business).

• Dr. Joe Vitale's The 7 Principles of Success in Business, a 58-page Special Report wherein Dr. Vitale walks you through each of his seven principles about Invincible Marketing, as he is interviewed by Jeff Chavez for his live, once-in-a-lifetime teleseminar! A $197.00 value.

• Insider knowledge on search engine secrets by "listening in" as Apryl Parcher interviews SEO Expert Jeff Harrison. Learn how you can turn your website into a workhorse by cluing you in on everything a business owner needs to know when it comes to working with search engines.

• Pete Savage's The 16 Critical Questions Every Copywriter Should Ask To Start Every Project Off Right!, which gives tips on how you can start off every project right via questions that will point you to the most productive direction.

• Michael A. Stelzner's Trends, Pricing and Standards for White Paper Writers, a special report featuring insider info from 600 white paper writers on crafting white papers that deliver.

• Early to Rise: The 20 Universal Laws of Power and Success All Wealthy People Know, a special report dissecting the tried-and-tested rules of power and success that are well-known by millionaires everywhere.

And that's not even the entire roster of bonuses.

Gift Guide
To get your freebies and experience firsthand how integration marketing works, just click here for all the details and all the downloadable bonuses will be available in a matter of minutes. Plus, to assure everyone of a win-win deal, Bly's promo offers a refund "if you don't absolutely love the book" and the gifts are yours to keep.

Now, isn't that one heck of a good deal?

Integration Point: Traffic and Transaction Streams Integration Points.

UMVs: The Unit of Marketing Value is air travel ticket and vacation packages.

Here is how it works. My cousin owns and runs Motherland Food Market- a grocery store that serves the African population in the Dallas Forth Worth Metroplex in Texas with a large concentration of Nigerians. He has a loyal and supportive customer base. There are also customers from Ghana, Senegal, Liberia, Ethiopia, Gambia, South Africa, Kenya and others.

I work with him on a part time basis and one of the things that happens is that customers call in wanting to know where they can buy air ticket and prepare their taxes during tax season. These are a traveling people. Some travel a couple of times each year.

To take advantage of this traffic stream, I have recently signed up with Unselfish Wealth, a marketing arm of Travellencia to sell Air Ticket and Travel/Vacation packages to our customers. In due course, I also intend to integrate into this traffic stream, a tax preparation service.

I think this would be a perfect integration because there is a strong customer trust and loyalty that has developed over time.

Name: Austin Akalanze

Site: http://unselfishwealth.com/?id=10040

The Integratio0n Point here is the transaction stream of a funded proposal its a simple $9dollar solution. That allows a new business owner a way to pay his advertising with no out of pocket costs while solving a cash flow problem at the same time ..Allowing him to integrate an ad co-op or a back end product in one move

the UMV ...is the funded proposal itself., while allowing a new business owner a way to overcome a cash flow problem and also sell any of his own products at the same time or introduce an mlm on the back..

I believe its very important for new business owners to have a way to bring front money to grow they're business. The opportunities with a funded proposal are endless..

Bryan Longlois

http://linkbrander.com/go/68025

helping others will always reward you with the help you need.....thanks Mark