Apparently, even entire cities can be Integration Points.
As Beijing ended the 2008 summer games with a bang, London ships in a double-decker bus to do the handover London-style.
The Integration Point? Beijing. The UMV? London.
As Beijing ended the 2008 summer games with a bang, London ships in a double-decker bus to do the handover London-style.
The Integration Point? Beijing. The UMV? London.
Thanks to Martin Luxton (AKA "The Lazy Rockstar") of Internet Marketing Who's Who for this Integration Spotting.
The London show was a little bit understated, but you make a really good point about the Integration Points around the Olympics. I know several companies who are doing new business in anticipation.
What about 'The Phelps Traffic Steam Effect'?
The interviews between Michael Phelps and NBC host Bob Costas and more compelling competition in track and field helped the night win a silver medal (sort of speak) for the second highest eyeball-rate during the whole Olympics broadcast.
Was this a coincidence?
Or a clever formula to increase the Traffic Stream for the closing night of the Olympics and a successful Integration Marketing operation for London 2012?
Thanks for starting the conversation on this event Mark, I found it quite useful as an up-to-date example on Integration Marketing...
Great mark, the more examples the better we'll get this concept. I personally like this...
yes.it is great.