The first "Where's Matt" video, featuring Matt Harding doing his goofy dance in locations around the globe, was so successful that Stride Gum gave him sponsorship. They paid for him to travel around the world and film himself dancing - all to integrate a simple UMV: their branding message at the end of the video and a link to their site.
Big thanks to today's Integration Spotter: Neil Campbell of Internet Marketing Digest.
A very inspirational video. I think it would have worked better for a travel agency or airline to sponsor him as it's more targeted.
- Gary