Check out Dell computers website (www.dell.co.uk) and you will see its harmonious relationship with Windows Vista.
You will see in several of its pages about Products, the lines "Dell recommends Windows Vista® Home Premium" or "Dell recommends Windows Vista® Business."
Under Software Support page, you will find a link for Windows Vista. On that page you will see:
"Enjoy the benefits of Microsoft's new Windows Vista Operating System fast and hassle free.
We will help you, step by step, upgrade your PC to the new version of Windows Vista without you worrying: "How do I do that?".
If you prefer service in your own home, we can also schedule a visit from one of our Technicians to perform the upgrade on your behalf."
I honestly think this is one good example of Integration Marketing. It's subtle yet very effective. When I think of Dell computers, I also think of Windows Vista.
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