Dry Cleaner Integrates with Clothing Store

An upscale dry cleaner in Memphis, Tennessee, Bensinger's Fine Cleaners wanted to boost its shirt laundry service and pick up and delivery service. They printed personalized gift certificates with the names of 3 prominent high end men's clothing stores, offering 2 free dry cleanings when they purchased a shirt from the retailer. The retailer benefits by giving a value added service for the purchase of the shirt, and the dry cleaner benefits by picking up new customers in its high end target market.

Allan Katz
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