Integration Point: Traffic and Transaction Streams Integration Points.
UMVs: The Unit of Marketing Value is air travel ticket and vacation packages.
Here is how it works. My cousin owns and runs Motherland Food Market- a grocery store that serves the African population in the Dallas Forth Worth Metroplex in Texas with a large concentration of Nigerians. He has a loyal and supportive customer base. There are also customers from Ghana, Senegal, Liberia, Ethiopia, Gambia, South Africa, Kenya and others.
I work with him on a part time basis and one of the things that happens is that customers call in wanting to know where they can buy air ticket and prepare their taxes during tax season. These are a traveling people. Some travel a couple of times each year.
To take advantage of this traffic stream, I have recently signed up with Unselfish Wealth, a marketing arm of Travellencia to sell Air Ticket and Travel/Vacation packages to our customers. In due course, I also intend to integrate into this traffic stream, a tax preparation service.
I think this would be a perfect integration because there is a strong customer trust and loyalty that has developed over time.
Name: Austin Akalanze
Site: http://unselfishwealth.com/?id=10040
Wow!! good thinking. If they ask, provide
the service/product. Once again, good going.
Good idea! I've invited a few of lagos friends to our 3 day certified grant training.