Integration At The Pump

Many people think that integration is all about getting your products into other people's systems or funnels.

However, another powerful way to use integration is by putting your other products and services in the buyers path at strategic times throughout the experience.

The other day, I experienced this type of integration and here's what happened.

I stopped by the gas station as usual to fill the tank. So I entered my credit card into the pump and the first thing that it asked me was if I wanted a car wash.

Not just any car wash, but the car wash of choice out of 3 different levels.

This is the best place to offer the car wash because all they had to do was add it to the total since they already have your credit card information.

If you think about it, you don't usually go to a gas station just for a car wash. You go to the car wash for a car wash.

However, they know that since you're already there and your card is already processed, the chances are real good that you will go on and get the car wash too, even if you didn't go there wanting one in the first place.

So there you have it, even gas stations use integration marketing at the pump, let alone everything else within the station itself.