Here's an insanely profitable Integration Marketing case study that brings in billions for the MTV Network.
The Integration Point is at MTV's channel networks.
The UMV is the artistes' music videos.
Artistes gain exposure and popularity when they have their music videos aired (MTV has been named by young adults aged 12-34 as the MOST recognized network).
MTV, being the #1 Media Brand in the world that reaches 387 million households worldwide, profits by selling advertising space.
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