One of the best form of integration marketing that I come across often is the integration between a real estate agent ,mortgage brokers and moving company. When someone wants to buy a property they look for a realtor who also provides them details about the mortgage broker and a moving company.
This type of integration marketing offers a complete solution for a someone interested in buying a new home.
The relationship between the realtor, mortgage broker and moving company can be commission based or referral based but it is a solid integration marketing concept.
Leave a comment