Sandvox

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Community Contribution
on October 6, 2008 4:05 PM | | Comments (0) | TrackBacks (0)

karelia1.jpg
The Integration Point:

Our desktop application (Sandvox), a web-publishing program, at the point they may need to find an internet hosting provider. I would categorize this as a transaction stream.


The UMV:

Direct, affiliate links from our web-publishing application to partner Internet Service Providers.

Why:

Most integration points I have seen have been on websites or email messages. This is an example of integration marketing directly within a desktop application, with the integration point being at the moment when the user may need to choose an internet hosting provider.


Dan Wood
http://www.karelia.com/

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This page contains a single entry by Community Contribution published on October 6, 2008 4:05 PM.

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