This is a subtle yet very effective use of integration marketing. FedEx gets to put up a logo and link, and they're just part of the ordering process for musicians on the Sweetwater site.
It's not in your face, yet it's right there in front of your face. And their logo sort of "burns" into your memory banks.
With the shipping options out there, they made a good decision to "link up" with a great musical equipment company and got some "free" ads in the process.
Tony Funderburk
http://www.tonywrites.com
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