Link:
University Of Oxford
The Integration Point:
The Classroom (presential, on-site or virtual)
The UMV:
Getting a Profession or Degree or the Stamp on Your Resume along with getting a Safe And Secure Job for some & get the social respect and recognition for 'Being Somebody' (And there's much, much more. This is just a piece of the pie...)
Why:
This Integration Marketing spot is so common, simple and obvious that once I reveal it, you will get one of those moments when you ask "why I didn't think about this before".
Yet, this has to be one of the most ingenious inventions of all time (and it dates back to 345 BC!) where the full possibilities to profit from this model are still unexploited.
Question: How much time, money and energy you invested over your life just to get your 'formal' education?
If by any chance you attended Kinder Garden at an early age and went trough the entire school process just to get your degree at the University of your choice, chances are you spent more than 20 years of your life... and if by any chance you have children(s) now multiply this years by the number of kids you have. After all you want them to get an education right? (a natural word of mouth effect)
The beauty of this Integration Spotting example is that it happens over and over again, it is already hard-wired in every family who will eventually send their kids to get the same 'software' installed in their child's brain.
Then the educational system takes care of the rest at the end of every school period, using it as an Integration Point to 'sell' your next glass of water (aka your next required semester)
Each certificate or legal document you get on any form to prove that you have completed each step of the system is the UMV you are looking for.
As you progress you collect a series of UMV's that will eventually grant you the right to get your degree or official profession.
That's just concerning the knowledge part; I haven't even mentioned the material you'll need to buy during your formal education such as uniforms, books, computers and other related stuff to meet all the required tools to consider yourself suited to learn.
Is there a better continuity program than that?
We are talking about a multi-billionaire business here where schools are using what I call "Knowledge Integration Marketing" to keep entire families and governments investing on the education of each new generation of professionals.
And that's just for starters, most of these persons will look to spend their precious time, money and energy working in a safe-secure-job and eventually, as they look to get paid more, they will spend even more time, money and energy getting a higher education in the form of masters, PhD and others such as continuing education, seminars, coaching programs, etcetera.
An entire book could be written about the potential of this simple concept and chances are that I probably will.
The hidden psychological triggers behind this marketing model are so many and there are also other elements I haven't even mentioned here, but since I have my hands tied (I am trying to get this Marketing Spotting as short as possible to comply with the rules of this amazing opportunity that Mark is making possible for all of us) please excuse me for not sharing some of these secrets.
This concept is so powerful yet so obvious and natural that most people don't realize the insane potential on using Knowledge Integration Marketing in their business, especially today where the information age it's still on its infancy.
I am really considering to write a book on the entire subject so I can share this knowledge with you, but in the meantime, as I implement this knowledge & strategy into my own business to walk the talk and write on experience rather that just theory, I hope this Integration Marketing Spotting made something pop up in the back of your mind so you can apply it immediately into your own business.
All the Best,
Peter Palatnik
CEO & Founder Of BoxedBrains.com
P.S.1 Dear Mark, if you feel that your upcoming best-seller could benefit from a more detailed version of the concept I am sharing here, it would be an honor to improve and polish this unknown knowledge, yet to be exploited on the Internet, and add even more value to your next book.
(Just for the record, you are actually one of the few lonely exceptions, since Simpleology has implemented part of this integration model so beautifully.
P.S.2 Sorry for the length of this post! I did my best to keep it as short as possible, but I am so excited and overwhelmed with all the information I have on the subject, that I really had a hard time to keep it short.
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