Their adsense program is an obvious integration marketing strategy. But the genius is not that Google is being integrated. It is the advertisers who are getting a unit of marketing value in each of the website that they appear on.
What Google has done is become the middle man of integration marketing. They essentially provide a platform where people with integration points (i.e. websites that want to display ads) can connect with people who will pay for the privilege of being integrated into someone else's website.
Google serves as the middle man and controls everything. Very very smart indeed.
Hoe Bing
http://www.flowacademy.com.au
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