Nope, it's not an Integration Spotting of a wrestling match in Godiva chocolate fudge! We're talking about WWE's Diva, Candice Michelle, that's integrated into GoDaddy's site as one of 'GoDaddy's Girls' promoting their products.
Title: WWEDaddy + GoDiva = ?
Link: http://www.godaddy.tv/candice_photo.aspx
The Integration Point: Godaddy.com
The UMV: WWE Diva, Candice
Why: Bob Parson, CEO of GoDaddy uses the classic yet controversial 'sex to sell' advertising using the popular wrestling entertainment brand WWE and it's sex bomb diva, Candice Michele to get massive attention (and traffic) to his site.
GoDaddy, well known for its racy Super Bowl[R] commercials, has proved that the integration marketing of WWE's Candice has come to fruition by being voted The Best Registrar in 2007; a survey done by Domain Name Wire.
You: Diana Sabrain
Your Site: http://www.DianaSabrain.com

Leave a comment