Copywriting guru Miguel Alvarez comes up with a powerful, cost-effective integration point by going back to the basics
While a lot of people may resort to shock-and-awe tactics when it comes to conceptualizing killer integration points--nothing compares to a powerful message that gets to the heart of the matter minus the bells and whistles. Take it from Miguel Alvarez--CEO of Copywriting.com and author of the e-book Aim for the Heart: How to Write Copy That Stirs Emotions and Makes People Buy Right Away!
Midas Touch
If you're trying to figure out why some Internet marketers seem to have the elusive "Midas touch" or wondering how they highlight their Unique Marketing Value and conjure up a traffic stream without employing hard-sell tactics--then you're in luck.
Rather than keep you in suspense about the answer to your marketing queries, Alvarez gives you the no-nonsense answer in one word: copywriting.
Then again, he's not just talking about stringing together a random bunch of run-of-the-mill words. He is, of course, talking about copywriting that is powerful enough to transform a simple email message into an efficient traffic stream and even an out-of-the-box integration point. "Copywriting," Alvarez states, "empowers you with the ability to turn words into dollars."
Emotional Quotient
By doing away with the frills, Alvarez makes it possible for just about anyone to use the principles of integration marketing for their business. After all, emotions are a big part of the buying process. Thus, whoever can incorporate the right psychological hooks into their marketing e-mail's copy is already one step closer to filling up their storefront with a steady stream of clients--even without spending a single cent.
Email Integration
Bottom line: Integration points become more effective when people are already sold on the product even before they get there. That is certainly possible with an email that delivers the right message and presents itself as a convenient traffic stream for the product being sold.
Following through on this back-to-basics approach, Alvarez has opted for a Kaizen style approach with his Copywriting course, which is implemented on a weekly basis for six months. (That's 24 weeks.)
Bite-Size Lessons
Each week, those who've signed up for the course receive an e-mail with a special download link to that week's step-by-step lesson in PDF format. Each lesson is around 5 to 10 pages long and is loaded with "actionable steps" that you can apply to your business ASAP. Make no mistake about it, the lessons are packed with priceless content that will hone your copywriting skills and, ultimately, give you the edge over your competitors.
The Copywriting.com training program will be sold for just $97 per month (for a total of six months). In any case, Alvarez is offering a special introductory discount to the first 100 customers--at just $47 each month. That's $50 off the regular price per month--which means you save $300.
And, to make this offer all the more beneficial for everyone, Alvarez is offering a free glimpse of what's in store for those who sign up for the course with a free e-book, which you can download right here
