Diana_Sabrain: October 2008 Archives

Nope, it's not an Integration Spotting of a wrestling match in Godiva chocolate fudge! We're talking about WWE's Diva, Candice Michelle, that's integrated into GoDaddy's site as one of 'GoDaddy's Girls' promoting their products.

Title: WWEDaddy + GoDiva = ?

Link: http://www.godaddy.tv/candice_photo.aspx

The Integration Point: Godaddy.com

The UMV: WWE Diva, Candice

Why: Bob Parson, CEO of GoDaddy uses the classic yet controversial 'sex to sell' advertising using the popular wrestling entertainment brand WWE and it's sex bomb diva, Candice Michele to get massive attention (and traffic) to his site.
GoDaddy, well known for its racy Super Bowl[R] commercials, has proved that the integration marketing of WWE's Candice has come to fruition by being voted The Best Registrar in 2007; a survey done by Domain Name Wire.

You: Diana Sabrain

Your Site: http://www.DianaSabrain.com

Title: Wal-Mart Goes Chinese

Link: http://walmartchina.com

The Integration Point: China

The UMV: Wal-Mart

Why: Wal-Mart, an American public corporation that runs a chain of large, discount department stores and also world's largest public corporation by revenue (according to the 2008 Fortune Global 500) ventures out to China. With more than 70 stores now in China, it is one of the more successful Wal-Mart operations outside of USA.

You: Diana Sabrain

Your Site: http://www.DianaSabrain.com

Here's an insanely profitable Integration Marketing case study that brings in billions for the MTV Network.

The Integration Point is at MTV's channel networks.

The UMV is the artistes' music videos.

Artistes gain exposure and popularity when they have their music videos aired (MTV has been named by young adults aged 12-34 as the MOST recognized network).

MTV, being the #1 Media Brand in the world that reaches 387 million households worldwide, profits by selling advertising space.